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An MPU or “mid-page unit” is a simple square box design which traditionally sits either inside or alongside content for a contextual approach. Adverts are animated and the user is exposed to the advert as they read through an article.
A mobile banner sits fixed at the bottom of the mobile page. The banner stays in position as the user scrolls through an article. It therefore can’t be scrolled past, ensuring the audience is exposed to the message for the full length of time they are on the page in question.
A skyscraper is delivered on the far right of the page and is delivered in the middle of the article for a contextual approach. This means the advert is positioned to the user eyeline as they read the page in question,
Occupying 7/10’s of the page in width, a leaderboard sits in the traditional banner position at the top of the page and is the first thing a user sees when they view a page.
A banner which when tapped expands to display a highly engaging large creative or video – dominating the screen and engaging the user.
The Slider is a highly engaging mobile format that allows the user to shift between several key sales messages.
Mobile Card Deck
A mobile card deck advert sits in the mpu position but is more interactive and engaging. Users are encouraged to interact and “swipe” the creative to gain further information. Each frame also comes with the opportunity for a different click through which provides the opportunity for multiple click throughs in this creative type.
A rich and engaging mobile ad format, expanding from a banner to a multi-slide format, housing images, video, social media feeds or a searchable map.
Combines several rich media formats within a single space including social media feeds, video content and scrollable galleries – delivering high impact video and user interaction with one ad.
This is launched from a high impact billboard ad unit – users click to initiate the ‘cascade effect’ in which several panels drop down to reveal a wealth of advertiser content.
A mobile MPU or “mid-page unit” is a simple square box design which sits within the content for a contextual approach. Adverts are animated and the user is exposed to the advert as they read through an article. The user therefore has no choice but to be exposed to the advert before they complete the article.
Currently our best performing and most popular ad position. The clickable skin wraps around the full page and is clickable in its entirety. With its huge space for advanced design capabilities, the clickable skin is ideal for branding and also delivers above industry average click through rates.
MMA Banner App
The MMA (or Mobile Marketing Association) Banner is an advert which ‘sticks’ to the bottom of the screen. That means your campaign remains in full view even as visitors scroll down the page.
A video MPU or “mid-page unit” is a simple square box design which sits within the content for a contextual approach. The mpu utilises video, allowing advertisers to take advantage of current video production or tv adverts, providing an extended reach to an online audience.
Make your campaign stand out and increase engagement by encouraging visitors to ‘peel’ back the page to uncover your advert. Overlays and page peels are a fun way to incorporate rich media.
Expanding Leaderboard is a high impact advertising unit, engaging customers through clear calls to action and expanding down from the top of the screen ensuring your message is displayed in prime position.
This is like a video MPU except as the user rolls or hovers over the ad, it expands, allowing them to better view the video content in a larger frame.
Expanding Leaderboard Video
An Expanding Leaderboard incorporating video for enhanced user engagement and interaction as well as the opportunity for more creative possibilities.
Multiple Purpose Units (MPU) These versatile square-shaped ad spaces occupy a prime spot among the web page’s main content – usually above the fold. They can include flat or interactive content and users can click through to your landing page – great for driving awareness and traffic.
This is a fixed ad unit displayed across the bottom of the browser bar. Hover over it though and the ad will open up to attract user interest and increase the likelihood of a response.
An overlay or “interstitial” is delivered on top of the page for an intrusive and dominant approach for targeting online users. The overlay sits on top of the page for a number of seconds although the user does have the opportunity to close the advert down via a cross box. Due to its intrusive nature, a user will only ever be exposed to the same message once every number of days.
Mobile overlays are a highly effective large format advertising unit designed to help you connect with a mobile audience.
Just like the app version of this ad slot, the MMA (Mobile Marketing Association) Banner is ‘sticky’ so your advert stays visible as users scroll down through the content.
A fixed position sponsorship strip in a highly prominent position at the top of the page, under the main site masthead. It uses text and imagery to drive customers through to your landing page.
Occupying 7/10’s of the page in width, a billboard is double the size in height of a leaderboard and sits in the traditional banner position at the top of the page. A billboard is the first thing a user sees when they view a page and can also be well utilised for rich media and video.
A double MPU is double the size of the popular mpu position for a high impact and dominant solution. Sitting alongside content for a contextual approach, the double MPU takes the full right hand space above the page fold. Adverts are animated and the user is exposed to the advert as they read through an article.
A wider version of the traditional skyscraper, these highly visible and effective ads run down the right hand side of the page in a fixed position.
A high-impact ad slot at the top of the page, Leaderboards are a great way to effectively communicate with our audience and drive visitors to your landing page.
A mobile cube advert sits in the mpu position but is more interactive and engaging. Users are encouraged to interact and “swipe” the creative to gain further information. Each frame also comes with the opportunity for a different click through which provides the opportunity for multiple click throughs in this creative type
Video can now be utilised on mobile advertising through a number of creative solutions. This allows advertisers to take advantage of current video production or tv adverts, providing an extended reach to an online audience.
“My customers tend to be interested in Sport.” Do you know which section of our website you would find your most likely potential customers? We can target your adverts to show only against these sections. Choose from sections such as News, Sport, Business, What’s On, Nostalgia and many more.
“I want to reach outgoing people, those who will influence other people.” “My customers won’t travel more than twenty miles for my services, any further and it becomes cheaper for them to go elsewhere.”
“My product is quite niche. Only tech enthusiasts would be interested.” Our technology scans the words contained within articles and works out what the article is about and determines whether your advert is a good match based on the information you have given us.
No problem. We use visual DNA to profile our readers based on huge amounts of survey response data and information gathered by cookies allowing you to target any of over 400 reader profiles. Your sales rep will build profiles that best fit your business based on the information you supply.
Does your brand want to be associated with a specific event, type of story or geographical area? We have wide range of packages available from the sponsorship of our Business channel to positioning your brand in association with our coverage of a football match. Sponsorship packages can be bespokely created to meet your business goals.
Print / Select a solution
Full Page 34x7
The ultimate way of grabbing the attention of your target audience. There's no other editorial or promotions to distract your reader - blow away the competition with a bold statement with your advertising message.
A great way to make an impact, spanning over half of the page.
Take control of the newspaper page with this highly-visible slot which spreads out across more than half the width.
Half Page 17x7
Appearing directly below our sought-after news, sport and features, a half-page is a vast and striking platform.
Here's a cost-effective way of spreading your message across the full width of one of our pages, your advertisement sits underneath a large editorial section, where the eyes of your target audience are lingering.
The Exposure 10x4 is a great way of introducing a new business or service to your target market with an eye catching creative.
Use this size regularly to raise awareness of your brand or company among your target market in your area.
4x7 Front Page Solus
Achieve unparalleled stand out and prominence for your brand with this premier advertising opportunity. Complete exclusivity - no other advertisements on the page. Prices and availability upon request.