Readership Research 2008


30 Jan 2009

In 2008 GfK NOP Media undertook a large piece of research on behalf of Trinity Mirror plc to establish who our readers are and what they do - crucial information for advertisers to ensure that they can target the correct audience. The research is an invaluable tool for companies to make sound advertising decisions and can help focus their promotional activity on their target market.

The Research

What is it?

Research establishing who our readers and what they do.

When did it take place?

February – May 2008.

Who undertook it?

GfK NOP – well respected independent research company - www.gfknop.com

Why do we do it?

To find out who uses our products and how many people that is.

How is it done?

3,137 face to face interviews in the North East, plus a self-completion lifestyle questionnaire.

What type of things can it tell us?

Who our readers are, what they do, whether they are male or female, their age, life stage, details of their lifestyles and purchasing behaviour…

For further information about the research please contact Jane Holmes, Regional Commerical Marketing Manager: jane.holmes@ncjmedia.co.uk, 0191 201 6364.



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