Gazette Communities Audience Research


8 Apr 2009

In July 2008 GfK NOP undertook the Gazette Communities Audience Research across 5 postal districts; TS5, TS10, TS14, TS15, TS17. Over 1,000 telephone interviews were conducted, with each interview lasting between 5 and 10 minutes.

The Gazette Communities Audience Research set out to:

  • Quantify usage of the hyper local sites within their local communities.
  • Establish the demographic profile of this audience.
  • Measure the duplication with other TMR products serving these communities.
  • Understand the different roles of the websites and sister print publications.
  • Understand why people are using these sites.
  • Assess the commercial value of the audience generated by the Teesside hyper local community sites.
  • Find out whether children access the sites.
  • What percentage of the population in each postcode accessed the sties, whether there was much crossovers between postcode areas.


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