At ncjMedia and GMC we are committed to providing advertisers with as much information as possible to make sound advertising decisions. We regularly undertake research to find out about who uses our products and why, so that advertisers can connect with their target market.
The articles below will help you find out more about our research.
Gazette Communities Audience Research
In July 2008 GMC commissioned GfK NOP to undertake research on the Hyper-Local Gazette Community websites. The research allows GMC to identify the users of the printed and online versions of the Gazette Communities and also looks at why these adults use them.
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Readership Research 2008
In 2008 GfK NOP Media undertook a large piece of research on behalf of Trinity Mirror plc to establish who our readers are and what they do - crucial information for advertisers to ensure that they can target the correct audience. The research is an invaluable tool for companies to make sound advertising decisions and can help focus their promotional activity on their target market.
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Digital Audience Research
The Digital Audience Research was carried out for the first time in 2008. Set to appear across our portfolio of websites every year as short self-completion surveys, the research aims to establish who uses the sites and why they use them - providing invaluable insight for advertisers about our online audience.
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