Who does it target?

The new distribution method is aimed at targeting the most attractive mosaic profiles across Darlington and South Durham. 

The Darlington & South Durham Herald & Post will be reaching the following Mosaic groups:

• 50% of Symbols of Success.
• 100% of Happy Families, Suburban Comforts, Ties of the Community, Blue Collar Enterprise and Grey Perspectives.

This will ensure that the paper is seen by the people that advertisers want to reach – the more affluent in the region.

Symbols of Success

This new publication will reach 50% of all Symbols of Success in the area (1,962). This group is made up of the riches households, they live in expensive houses and have the nicest cars and have lots of disposable income to spend. Generally middle aged (45-64), married and belonging to the A social group. Their household income is £50,000+ and the majority own their homes outright.

Happy Families

This new publication will reach 100% of all Happy Families in the area (7,331). This group is made up of younger affluent households on new housing estates. They are have no children or young children and disposable incomes to spend on what they want – which is generally new gadgets and the latest technology. Generally from the younger age groups (25-44), newly married living with a partner and belonging to the B social group.

Suburban Comforts

This new publication will reach 100% of all Suburban Comforts in the area (7,817). This group is made up of older affluent households in mature suburban areas. Their children are grown and have left home leaving them with less expenses and higher disposable incomes. Generally middle aged (45-64), married and belonging to the B social group.

Ties of the Community

This new publication will reach 100% of all Ties of the Community in the area (20,166). This group is made up of mid aged families that are established in the area. They live in large large semi-detached and large terraced houses and work in skilled occupations in industry. They are generally married and have money to spend, they do however spend this money wisely and shop around for a bargain.

Blue Collar Enterprise

This new publication will reach 100% of all Blue Collar Enterprise in the area (8,333). This group is made up of mid aged families living on ex-authority estates. They are have bought their council homes and are established in the area. They are generally from the younger age groups (25-44) married or living with a partner and their children. They work full time or are self employed and belong to the social group C1/C2.

Grey Perspectives

This new publication will reach 100% of all Grey Perspectives in the area (3,598). This group is made up of older age groups (65+) who are retired and living on savings and private pensions. They are relatively affluent with low household expenses and money to spend on themselves. They are retired and have time to do activities, go on holidays and partake in hobbies. They are generally married and own their homes outright.

To advertise with the Darlington & South Durham Herald & Post please contact us.

Circulation Map