Metro
Metro is designed to be a concise read and contains bite-sized national and international news wrapped around local information – entertainment previews, listings, weather and travel. Metro is distributed on public transport networks (trains, buses, the Metro system) and in high-traffic commuter zones. The majority of copies are picked up from Metro bins or racks.
Readership and Circulation
This highly targeted free publication attracts 136,000 readers every day across Tyneside, Wearside and Durham.
Throughout the week, Metro connects with 422,000 local adults, which is almost 1 in 3 people in the area.
Metro has an average daily circulation of 56,835* (Mon - Fri) copies every day, ensuring it reaches commuters in key locations throughout the area.
*ABC Metro 100% Free August 2011.
Reaching a Key Audience
Metro is actively sought by commuters on their way to work in the morning, with 123,000 of readers aged between 15 and 44. Known as ‘urbanites’, they are city proud, time poor and culturally aware.
For 58,000 readers, Metro is the only daily newspaper they read – presenting a unique opportunity to reach this key audience.
Metro reaches a young audience split evenly across genders and social groups.
Socially Active Readers
Readers of the Metro are socially active and like to spend their free time out and about with their friends…
105,000 readers regularly enjoy eating out at restaurants.
102,000 readers regularly go to pubs & bars.
89,000 readers regularly go shopping for pleasure.
82,000 readers regularly visit the cinema.
Guaranteed Delivery
The Metro's circulation is independently audited and externally verified by the Audit Bureau of Circulation (ABC), which guarantees we deliver exactly what we promise.
Advertising Opportunities
The Metro offers a variety of Display and Classified advertising opportunities, please see the downloadable rate card for 2011 rates or click here for more details.
To advertise with the Metro please contact us.
Readership Research 2008 GfK NOP Media Total Newcastle Area.
Circulation Map
