Advanced Online Advertising
At ncjMedia and GMC we strive to deliver advertising that can be targeted to your business' needs.
Below is a list of the more advanced and sophisticated online advertising solutions.
Geo Targeting
Geo targeting is a method used in online advertising to determine the location of a website visitor and then deliver different content or advertising to that visitor based on his or her location. Using our sophisticated ad-server Dart Doubleclick, we are now able to geo target campaigns effectively based on country, region, city, postcode, organization, IP address or Internet service provider, depending on our clients' requirements.
Frequency Capping
Frequency capping is a method used in online advertising that allows an advertising network to restrict or "cap" the amount of times (frequency) a specific visitor to a website is shown a particular online advertisement. Frequency capping is a feature used by ad servers that limits the maximum number of page views or impressions a visitor can see a specific ad, within a period of time. Using our sophisticated ad-server Dart Doubleclick, we are now able to frequency cap campaigns and ensure users only see a specific number of ads in every 24 hours.
Time Specific Targeting
Time specific targeting is a method used in online advertising that allows an advertising network to specify when ads are displayed online. This allows the client to effectively target his or hers target audience depending on their requirements and the lifestyle of the target audience in question. Using our sophisticated ad-server Dart Doubleclick, we are now able to time campaigns effectively 24 hours a day, depending on the clients' requirements.
To find out how these advanced online advertising techniques can benefit your business please contact us on 0191 204 3367.